This is an example of one of the informational lead generation websites I managed while at ESN Interactive. This site provides thoroughly researched information on respiratory therapist careers, including school information for those seeking training programs. School leads were sent to the individual schools, which provided the student with program information.
When I took over this series of websites, I redesigned each one to improve user experience, conversion, and SEO factors. This one gained search engine rank, traffic, domain authority, and generated more leads as a result of my revisions.
