DentalAssistant.net is one of a series of informational lead generation websites I managed while at ESN Interactive. It contains thoroughly researched information on dental assisting careers and education, including options for potential students to request information from schools using the company’s dynamic listing technology.
When I took over this website, it was struggling due to content and SEO issues, as well as on-site conversion issues. My revisions brought it to number 1 and first-page positions in Google and dramatically improved on-site conversion. When Google algorithm changes brought it down to the second or third page, further revisions brought it to top positions again. Its lead revenue when I left ESN was more than double what it was when I began.
