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Peter Kimmich

Newbury Park, CA
Email | Summary | Experience | Education

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Summary

Creative marketing manager with corporate and agency experience managing digital strategies and tactics in diverse markets. Skill set includes strategy development, execution & optimization, quantitative & qualitative research, redesigns, project management and channel management. Understands brands and audiences to build compelling marketing experiences that build rapport, drive business, and support organizational directives.

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Experience

engineerjobs.comEngineerJobs.com
A busy career website serving engineers
(Thousand Oaks, CA)

Digital Marketing Manager

  • Headed user acquisition, brand voice & content initiatives
    • With Communications Director, increased social following by a factor of five within three months

ESN InteractiveESN Interactive
An interactive agency serving 200+ education brands in healthcare, business, technology & other markets
(Los Angeles, CA)

Digital Marketing Manager

  • Led team in maximizing organic lead generation & revenue through digital channels
    • Created a 15% lift in organic lead flow & revenue in first month, including individual channel growth of up to 60%
    • Served as creative influencer in email, SEM & affiliate channels, including production of affiliate SEO guide

Zynx HealthZynx Health
A market-leading supplier of clinical decision support systems to hospitals & outpatient treatment centers
(Los Angeles, CA)

Digital Marketing Specialist

  • Developed multi-channel digital brand strategy with goal of increasing marketplace authority & sales prospects
    • Took corporate website from zero to top-3 search engine positions within 4 weeks
    • Doubled PPC average click-through rate & increased relevant clicks by over 50% while reducing cost per click by over 20%
    • Doubled online sales leads within 1 year
  • Led conception, development & launch of online portal to facilitate healthcare practitioner education, interaction & satisfaction

Get ChoppyESN Interactive
An interactive agency serving 200+ education brands in healthcare, business, technology & other markets
(Los Angeles, CA)

Web Marketing Coordinator

  • Drove traffic & lead generation across 15+ online properties using content marketing best practices
    • Managed SEO, achieving top search engine ranks & bringing organic lead revenue from minimal to around 20% of revenue
    • Optimized conversion for all landing pages through A/B & multivar testing, increasing conversion by up to 30%
  • Utilized email marketing & copywriting best practices to boost response rates across 15 verticals
    • With COO, developed triggered email tool that improved return traffic & lead follow-through by around 10%

Yahoo search marketingYahoo! Search Marketing
A major search engine & search marketing organization
(Burbank, CA)

Content Review Editor

  • Generated new SEM traffic for local business accounts by developing custom, targeted PPC campaigns
  • Optimized ad performance for high-profile accounts through copy development and keyword research
  • Participated in special task forces including CRM outreach and specialized review teams

Fingers of PassionSynthesis Magazine
A national pop-culture publication
(Chico, CA)

Staff Writer / Photographer

  • Promoted national & local artists & musicians through original features, photos, interviews & reviews

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Education

cal state laMBA: Marketing
CSU, Los Angeles – 2014

  • 3.45 GPA, Golden Key Honors Society invited
BA: Journalism
CSU, Chico – 2003

  • 3.5 GPA, Honors Program graduate, Phi Kappa Phi Honors Society recognition, Dean’s List

Skills

Multi-channel digital brand management, content marketing, search marketing (PPC, display), SEO, social media, email, printed collateral, copywriting, HTML, CSS, Microsoft Office (Word, Excel, PowerPoint, Outlook), Google Drive, Omniture Site Catalyst, Omniture Test & Target, ExactTarget, Marketo marketing automation, Google Adwords certified, Google Analytics, Bing Ads, CMS platforms, other programs and applications

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